Marketing 101

A city boy, Kenny, moved to the country and bought a donkey from an old farmer for $100.00.  The farmer agreed to deliver the donkey the next day.

The next day the farmer drove up and said, "Sorry son, but I have some bad news, the donkey died."

Kenny replied, "Well then, just give me my money back."

The farmer said, "Can't do that.  I went and spent it already."

Kenny said, "OK then, just unload the donkey."

The farmer asked, "What ya gonna do with him?"

Kenny: "I'm going to raffle him off."

Farmer: "You can't raffle off a dead donkey!"

Kenny: "Sure I can.  Watch me.  I just won't tell anybody he's dead."

A month later the farmer met up with Kenny and asked, "What happened with that dead donkey?"

Kenny: "I raffled him off.  I sold 500 tickets at two dollars a piece and made a profit of $898.00."

The farmer said, "Didn't anyone complain?"

Kenny said, " Just the guy who won.  So I gave him his two dollars back."

Kenny grew up and eventually became the chairman of Enron.
 

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